This social media campaign was designed to create a visually engaging digital experience that effectively communicates the importance of insurance safety and the wide range of policies available to protect families and assets. With a strong focus on Miami’s Latino community, Jesse wanted this campaign to go beyond traditional insurance advice, sharing essential financial tips on budgeting, tax preparation, and more. Every piece of content is thoughtfully crafted to transform complex topics into easy-to-digest, eye-catching visuals, making the information both accessible and relatable to his audience. It was essential that the content serves as a source of empowerment and education with clear, actionable advice, perfectly aligning with Jesse’s mission to make a meaningful, lasting impact in his community.